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Roche

Improving care for a new generation of Alzheimer’s patients

What we faced:

A global leader in research-focused healthcare was looking to convince more study participants to consent to their samples being used in further early-symptom Alzheimer’s research.

What we did:

Created a 90-second animated video to explain through one person’s story what saying yes to further research means and how it can make a difference for patients and researchers alike.

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