Custom icons and animations for brand revamp

What we faced

A healthcare pioneer known for its patient-first practices has set out to revamp its brand identity to embody the same mindset in every detail, including iconography.

What we did

Designed a full set of on-brand icons for Roche’s everyday communication needs across channels and audiences, including animated versions of the most popular ones. Since the initial set was introduced, we continually developing additional static, animated and application icons.

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