A while ago, a great client, a branding team of a global biotech, approached us with a spec...
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Ready or not: why UX is the next frontier in healthcare
“Whether or not healthcare enterprises are ready, the new reality is that virtual care ha...
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Design trends that will define healthcare marketing
Inclusive design needs a rethink, patients want to look at things that move (or that at lea...
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🧐🔓💹⚕️💬, aka can emojis unlock value in health communication?
Looking for the right words to tell your friends how embarrassed you are – or how clo...
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5 books every healthcare marketer should read
So many books, so little time. To make your life easier (and your marketing more effective)...
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How AI is making design studios more efficient
The integration of Artificial Intelligence (AI) AI in design studios is not about replacing...
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4 things we bet you didn’t know about the heart symbol
“I cannot be bought, cannot be sold, even if I'm sometimes made of gold“, goes the ...
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4 trends healthcare marketers should watch in 2022
Happy 2022, fellow healthcare marketers – may it be your best year yet! As we gear up...
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New Disney movie: coming to a hospital near you?
“It's actually challenging 400 years of dogma, which has been to learn on plastic mod...
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Making the doctor’s office less scary for kids with ASD
When first described in 1943, autism was labelled by psychiatrist and physician Leo Kanner ...