The challenge presented by Pragmedic to design a book cover for “New Drugs, Fair Prices,” a book that discusses the affordability of innovative new medicines, required us to create a design that would be visually compelling while conveying the seriousness of the topic.
What we did:
Drawing inspiration from the healthcare industry, we crafted a minimalist but impactful illustration of a blister pack and a dollar-shaped pill to emphasize the link between healthcare and pharmaceutical costs.
