From lab to shelf: the making of a book cover

What we faced:

The challenge presented by Pragmedic to design a book cover for “New Drugs, Fair Prices,” a book that discusses the affordability of innovative new medicines, required us to create a design that would be visually compelling while conveying the seriousness of the topic.

What we did:

Drawing inspiration from the healthcare industry, we crafted a minimalist but impactful illustration of a blister pack and a dollar-shaped pill to emphasize the link between healthcare and pharmaceutical costs.

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