As a multinational healthcare company, Roche has long been fluent in communicating complex scientific evidence to audiences who need it to be both accurate and penetrable. That fluency was being sharpened with an ongoing brand evolution, giving the company’s voice a more confident, coherent expression; work supported by Trafik through the Clear and Graphic illustration system. But the finesse of the new brand exposed one area still left behind: iconography. Communicators were still reaching for an old icon set, one that no longer carried the quality, or the values, of the brand it was meant to represent. Trafik was brought back to rebuild a functional shorthand for complex topics, accessible now but built to grow.