year
client
2024 - Present
ROCHE
Translating empathy: Drawing feeling with illustration for Roche
Roche is a world leading pharmaceutical and diagnostics company over a century old, whose countless innovations touch millions of lives. Its brand rests on one fundamental idea: health is personal. But after 25 years since the brand concept was first conceived, they underwent a shift towards a more human–centric approach. The personal touch needed to be developed and made tangible across digital applications.
design system
illustration
motion design
About the project
year
client
2024 - Present
ROCHE
Translating empathy: Drawing feeling with illustration for Roche
Roche is a world leading pharmaceutical and diagnostics company over a century old, whose countless innovations touch millions of lives. Its brand rests on one fundamental idea: health is personal. But after 25 years since the brand concept was first conceived, they underwent a shift towards a more human–centric approach. The personal touch needed to be developed and made tangible across digital applications.
design system
illustration
motion design
About the project
year
client
2024 - Present
ROCHE
Translating empathy: Drawing feeling with illustration for Roche
Roche is a world leading pharmaceutical and diagnostics company over a century old, whose countless innovations touch millions of lives. Its brand rests on one fundamental idea: health is personal. But after 25 years since the brand concept was first conceived, they underwent a shift towards a more human–centric approach. The personal touch needed to be developed and made tangible across digital applications.
design system
illustration
motion design
About the project
Note
Design insight
Design insight
For a women's health campaign with 20+ illustrations, understanding the science was only half the brief. The other half was empathy and the clearest way to build that in was to hand the work to illustrators who knew the subject from the inside. Every illustrator selected to the project was female, chosen for a lived closeness to the topic that no brief alone could substitute for. The result reads differently: not just accurate, but felt.
Our concept is rooted in the deepening of knowledge. Overlapping, semi-transparent shapes represent elements of a library, each fragment contributing to a larger whole.
Contact info:
Drop us a line:
hello@trafik.studio
Find us:
124 City Road, London,
Greater London, EC1V 2NX,
United Kingdom
© 2026 Trafik Productions Ltd. | All rights reserved. | Company Number: 11948482
Contact info:
Drop us a line:
hello@trafik.studio
Find us:
124 City Road, London,
Greater London, EC1V 2NX,
United Kingdom
© 2026 Trafik Productions Ltd. | All rights reserved. | Company Number: 11948482
Contact info:
Drop us a line:
hello@trafik.studio
Find us:
124 City Road, London,
Greater London, EC1V 2NX,
United Kingdom
© 2026 Trafik Productions Ltd. | All rights reserved. | Company Number: 11948482