year

client

2024 - Present

ROCHE

Translating empathy: Drawing feeling with illustration for Roche

Roche is a world leading pharmaceutical and diagnostics company over a century old, whose countless innovations touch millions of lives. Its brand rests on one fundamental idea: health is personal. But after 25 years since the brand concept was first conceived, they underwent a shift towards a more human–centric approach. The personal touch needed to be developed and made tangible across digital applications.

design system

illustration

motion design

About the project

year

client

2024 - Present

ROCHE

Translating empathy: Drawing feeling with illustration for Roche

Roche is a world leading pharmaceutical and diagnostics company over a century old, whose countless innovations touch millions of lives. Its brand rests on one fundamental idea: health is personal. But after 25 years since the brand concept was first conceived, they underwent a shift towards a more human–centric approach. The personal touch needed to be developed and made tangible across digital applications.

design system

illustration

motion design

About the project

year

client

2024 - Present

ROCHE

Translating empathy: Drawing feeling with illustration for Roche

Roche is a world leading pharmaceutical and diagnostics company over a century old, whose countless innovations touch millions of lives. Its brand rests on one fundamental idea: health is personal. But after 25 years since the brand concept was first conceived, they underwent a shift towards a more human–centric approach. The personal touch needed to be developed and made tangible across digital applications.

design system

illustration

motion design

About the project

Note

For a women's health campaign with 20+ illustrations, understanding the science was only half the brief. The other half was empathy and the clearest way to build that in was to hand the work to illustrators who knew the subject from the inside. Every illustrator selected to the project was female, chosen for a lived closeness to the topic that no brief alone could substitute for. The result reads differently: not just accurate, but felt.

Note

For a women's health campaign with 20+ illustrations, understanding the science was only half the brief. The other half was empathy and the clearest way to build that in was to hand the work to illustrators who knew the subject from the inside. Every illustrator selected to the project was female, chosen for a lived closeness to the topic that no brief alone could substitute for. The result reads differently: not just accurate, but felt.

Note

For a women's health campaign with 20+ illustrations, understanding the science was only half the brief. The other half was empathy and the clearest way to build that in was to hand the work to illustrators who knew the subject from the inside. Every illustrator selected to the project was female, chosen for a lived closeness to the topic that no brief alone could substitute for. The result reads differently: not just accurate, but felt.