TRAFIK's resident strategy advisor, Prof. Brian D Smith, runs a one-of-a-kind consultancy. Pragmedic is a strategy advisory firm focused exclusively on life sciences and how companies and their leaders can thrive in it.

We have supported Pragmedic across a series of projects, spanning from executive education webinars, through eye-catching designs for their book covers and mind-catching designs for the insides, to website design and animations. Across the collaboration, we carefully built a visual identity that is authoritative but approachable, able to carry his rigorous thinking with warmth.